PepsiCo's Innovative Design Triumph: The Pepsi x Shanghai Fashion Week A/W 2017

Award-Winning Design Merges Fashion, Technology, and the "Live for Now" Spirit

The design of the limited edition can was inspired by the ongoing collaboration between the world of fashion and Pepsi's "Live for Now" ethos. The artistic direction aligns with Pepsi's bold vision, creating an aspirational and visionary brand experience that seamlessly blends minimalistic elements with the brand's new max taste, zero sugar proposition.

What sets this design apart from others is its unique representation of the synergy between science, technology, and fashion. The can design connects fashion with everyday life, channeling an unknown yet powerful energy. The design features radiating wavelengths that interact with the text, creating a disruptive "technological glitch" effect. This results in a design that is both impactful and iconic, effectively highlighting the synergy between the fashion world and the Pepsi brand.

The design's unique properties and innovative approach have not gone unnoticed. In 2018, the Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Can was awarded the prestigious Platinum A' Food, Beverage and Culinary Arts Design Award. This award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing. It is awarded to designs that define the aesthetics of an era, advance the boundaries of art, science, design, and technology, and contribute to making the world a better place.

Through this design, PepsiCo Design & Innovation has once again demonstrated its commitment to pushing the boundaries of design and innovation. The Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Can is not just a beverage container, but a piece of art that embodies the spirit of the times, the "Live for Now" ethos of Pepsi, and the dynamic interplay between fashion, technology, and everyday life.

In conclusion, the Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Can is a testament to PepsiCo Design & Innovation's ability to create designs that are not only visually appealing but also meaningful and impactful. It is a shining example of how design can be used to create a unique brand experience, connect with consumers on a deeper level, and make a significant impact in the world of art, design, and technology.